SEO experts use many methods and strategies for client websites. One of these is featured snippets. This is a robust tool to augment the visibility of your website and attract target visitors. You may have used various website SEO checker tools. However, the ideal tools are Moz Pro and its Keyword Explorer to identify and capture suitable featured snippet opportunities.
Featured Snippets- What Are These?
Featured snippets are online search results with small but precise answers to user queries, and they show up on the SERP. These can resemble bulleted lists, tables, numbered lists, or paragraphs. The form will depend on the type of online queries the users use. They also have a source link. Google offers users practical and immediate insights and highlights the relevant data inside the featured snippets.
Using Moz Pro to Capture Featured Snippets
Moz Pro has a great suite of tools to ensure you can assess and tailor your SEO strategy and capture featured snippets. Here’s what you need to do.
Assess Rankings in Moz Pro Campaigns
Check the Moz Pro Rankings tab to see the website’s ranking for specific tracked keywords. The keywords that appear on your site as featured snippets have a scissors icon. The Competition tab shows keywords where rival sites hold featured snippets.
Check SERP Features
Moz Pro Campaigns offer a SERP Features section for a better keyword analysis scope:
- You can filter using featured snippets to see keywords, including snippets, and find out if your site is the source.
- You may assess rival site content to check the URLs occupying featured snippets. Then, you can determine their content quality and format, etc.
Export Data for Analysis
You can export SERP feature data in CSV format for more in-depth analysis. Keywords with proper marking denote a featured snippet not sourced from your site. It helps in content creation and optimization.
Using Keyword Explorer to Optimize Featured Snippet
This component in Moz Pro helps you detect new opportunities and tweaking existing ones.
Evaluate Existing Opportunities
Follow these steps:
- You can use the “Explore by Site” feature to check the domain. Try this to target snippets within a specific section, like the blog.
- Set focus on keywords found in the first-page ranking, and then you can arrange those keywords into a list.
Detect New 0pportunities
Follow these steps:
- In Keyword Explorer, type in a broad topic and get related keyword suggestions.
- Filter the keyword suggestions; you will see queries phrased as user questions.
- create a keyword list and check the associated SERP features after picking relevant queries.
- Ensure you tweak your content to gel with the snippet format. Use numbered lists, headings, bullet points, etc. Also, leverage schema markup to enable search engines to highlight your content.
Summing it Up
Using Featured snippets can help you enhance site visibility and traffic, thereby increasing the effectiveness of your SEO strategy. However, for a better outcome, you may contact Seosets.com. This tailored SEO and digital marketing solution provider caters to clients’ specific SEO needs.
